UPTIDE
BUILT BY ANGLERS INSPIRED BY WATER EVERYWHERE
Fishing has never been about one species, one technique, or one piece of water.
We've spent years chasing fish across the United States—from the saltwater flats of Texas to freshwater lakes and rivers, from bass tournaments to fly fishing in Colorado and trips into Mexico. We've chased different species, fished different waters, and learned that the best gear is the gear you can trust when you're standing in front of the fish you've been chasing.
Uptide was built from that experience.
We're building Uptide around a simple idea: fishing is bigger than one style, one species, or one destination.
Whether you're chasing bass on a Texas lake, wading a Colorado river, working a saltwater flat, or exploring water you've never fished before, we're here to help you get there—with quality gear, honest information, and a passion for being on the water.
We're anglers. We're constantly learning, trying new techniques, traveling to new water, and finding new ways to chase fish.
And we're bringing you along for the ride.
GET OUT THERE.
Fish new water. Chase new species. Find your next adventure.
Welcome to Uptide.
BUILT FROM
PASSION
I'm Josh, the founder of Uptide. My background is in tech sales, where I've spent years working in sales, sales operations, marketing, and building relationships with customers and partners.
Outside of work, I've always been drawn to fishing and the outdoors. I started FishWithJK to share that passion and connect with other anglers through social media, and Uptide grew naturally from there.
I wanted to build something of my own—a modern fishing brand that combines good gear, useful content, and a community of people who simply love being on the water.
That's Uptide.
MORE THAN JUST A BRAND
EXPERIENCE
MEETS PASSION
With more than 20 years of experience in technology sales and a lifelong passion for fishing, Jerry brings a wealth of sales and business experience to Uptide.
Throughout his career, he's built lasting relationships with customers and partners while developing a deep understanding of what makes a business successful. Outside of work, fishing has always been a passion, from time on the water to exploring new places and chasing new species.
Uptide brings those two worlds together—combining decades of sales experience with a genuine passion for fishing to help build a brand focused on quality gear, trusted relationships, and the people who actually fish.
That's Uptide.
FISH NEW WATER
CHASE NEW SPECIES
Quality gear. Honest information. Built for people who actually fish.
SHOP UPTIDE